On the heels of being recognized as one of TIME's Best Inventions and winning a BeautyMatter NEXT Award, LUUM closed a Series A funding round, raising the total capital to $30 million.WHO: Founded in 2017, LUUM is revolutionizing the multibillion-dollar eyelash extension industry through cutting-edge robotics and AI, pioneering a new category known as Beauty Experience Automation. LUUM’s advanced technology, supported by a robust global patent portfolio, is redefining beauty services worldwide.In fall 2023 and fall 2024, LUUM launched collaborations with Ulta Beauty and Nordstrom respectively, piloting their innovative eyelash extension service in San Jose store locations. These partnerships have elevated the beauty service experience and established a new benchmark in the industry, demonstrating how technology can meet the rising demand for cutting-edge and convenient beauty solutions, drive new and more frequent customer traffic, and increase share of wallet to retailers looking for “addictive” location-based services.Lash artists are also excited to embrace LUUM technology and its ability to empower a sustainable career with benefits never experienced in the industry. LUUM’s Beauty Experience Automation works hand in hand with beauty professionals and is the future of beauty services.WHY: The new capital is earmarked to expand LUUM’s market reach and fund LUUM’s next-generation product launch. LUUM is securing additional strategic retail partners to roll out their technology at scale beginning June 2025.